Brand Ideology
TILSIM a unit of Krishnam Apparels
Conceived at the intersection of craft and community, TILSIM is born out of a vision to redefine Indian wear, for the young and the experienced with a promise of comfort at its core.
A personification of the picturesque gardens of Kashmir and heavenly palaces of Jodhpur, our creations borrow inspiration from the infinite beauty around. Proposing a new take on pastel womenswear with an artisanal focus, we take you on a journey of solace and enchantment.
The word ‘Tilsim’ finds its roots in the Turkish dictionary and translates to fascination and charm, words that set the cornerstone of our identity.
Made with love and care, we bring to you a melange of earthy pastels, modern silhouettes, handcrafted textiles and an Indian aesthetic.
A brainchild of Sagarika Mehrotra, we hope that ‘Tilsim’ finds a way to your heart and our creations earn a place in your wardrobe.
About Designer
I have been passionate about art and craft for as long as I can remember, this journey goes a long way and love for crafts goes back to my school days when I used to see my mother wind up all her work and sit with her whole 'pitara' of DIY stuff, every afternoon I used to sit with and my mother and gaze away how she would upcycle simple things to create something beautiful. It felt like magic.
It was in pearl academy my college where I spent 4 glorious years of my life and realised that I wanted to build my own brand. I strongly believe that the faculty played a strong role in my outlook towards this industry. They pushed us to go above and beyond and explore all aspects of the fashion industry, be it interning in fashion week to exploring the craft clusters in several interior villages of India. Everything I learnt throughout was indeed an experience in itself which I realize now when I’m putting it to work.
I have always had a keen eye for detail and relentless pursuit of perfection, taste and ability to blend traditional craftsmanship with contemporary aesthetics which both of my families recognized and through which “TILSIM” my dream came to life.
Drawing inspiration from our rich Indian cultural heritage and global travels, I try to infuse each of my creations with a touch of enchantment and a modern twist.
Also, ensuring that every piece bearing my brands name is crafted with the utmost care and respect for the environment. From the selection of premium materials to the skilled artisans who bring her designs to life, every aspect of the production process is meticulously thought out.
My designs are a reflection of my unique perspective and unwavering dedication to Indian craft. Whether it's an exquisite hand-embroidered ensemble, a statement accessory, or a carefully crafted garment, each creation captures the essence of Tilsim's ethos—timeless elegance, exceptional quality, and individuality.
With TILSIM, I will continue to push boundaries and redefine the concept of modern luxury where each collection tells a story, inviting you to embark on a journey where tradition meets innovation and where every piece carries a touch of magic. Explore the captivating world of Tilsim and Immerse yourself in the beauty of the designs, and let the enchantment of Tilsim transport you to a realm of timeless elegance and style.